Huang Qiongyao

Name： Huang Qiongyao

Professional title: Assistant Professor

E-mail： qiongyaohuang@ncu.edu.cn

Main Research Areas and Directions

• Public Relations

• Dialogic Communication

• Consumer Engagement

• Branding

Major Academic Achievements

•Funded Research Projects(Principal Investigator)

Humanities and social science foundation of the higher education institutions of Jiangxi Province, Dialogue and Human Voice: A Study on the Establishment and Maintenance Mechanisms of Government-Public Relationships from the Perspective of Social Media(Grant No.: XW18106),2018 - 2021,

•Journal Articles

Huang, Q.*, Lynn, B.J., Dong, C., Ni, S., & Men, L.R. (2023). Relationship Cultivation via Social Media During the COVID-19 Pandemic: Evidence From China and the U.S.. International Journal of Business Communication, 60(2), 512–542.

Huang, Q.*, Jin, J., Lynn, B.J., & Men, L.R. (2021). Relationship cultivation and public engagement via social media during the covid-19 pandemic in China. Public Relations Review. 47(4), 102064.

Ao, S.H., & Huang, Q.* (2020). A systematic review on the application of dialogue in public relations to information communication technology-based platforms: Comparing English and Chinese contexts. Public Relations Review. 46(1), 101814.