Zhang Bei

Name：Zhang Bei

Professional title：Lecturer

E-mail：zhangbei@neu.edu.cn

Main Research Areas and Directions

• Technology Risk and Public Governance

• Crisis Communication and Public Relations

• AI Ethics, Platform Governance, and Synthetic Media

• Technology Theory and Risk Perception

Major Academic Achievements

• Journal Articles

Zhang, B. (2026, February 15). Governing deepfake realities: The truth immunity framework for telecommunications policy. Telecommunications Policy, 50(2), 101–122.

Zhang, B. (2025, June 26). Affective counterpublics under constraint: Emotion, platform governance, and AI ethics discourse on Chinese social media. AI & Society, 40(3), 245–262.

Zhang, B. (2025). Continuity and transformation of China’s rural revitalization policy discourse: A policy text analysis of central and local documents [In Chinese]. Journal of Sichuan Institute of Administration, 41(1), 33–47.

Zhang, B., & Chen, T. (2024). Public affective acceptance of ChatGPT large language models: A Weibo text analysis based on LDA topic modeling. [In Chinese]. New Media Research, (10), 52–66.

Zhang, B. (2020). Agenda network relations between media and the public in the Internet context: A case study of the “Meng Wanzhou Incident” [In Chinese]. Library (CSSCI Extended), 41(4), 88–97.

• Book (Monograph)

Zhang, B. (2021). Persuasion: Culture and Rhetoric in Public Relations (in Chinese). Social Sciences Academic Press.

• Funded Research Projects (Principal Investigator)

Zhang, B. (PI). (2018). A symbolic pathway and strategies for China’s online public opinion governance (Jiangxi Provincial University Humanities & Social Sciences Project; Grant No.: XW18102) .

Zhang, B. (PI). (2019). Visual rhetoric of Chinese government social media (Jiangxi Provincial Social Science Planning Project; Grant No.: XW19204) .

Zhang, B. (PI). (2022). Media-technology pathways and strategies for precision government information release (Jiangxi Provincial University Humanities & Social Sciences Project; Grant No.: XW22102).