Xiao Yuqin

Name: Xiao Yuqin

Professional title: Professor

Email:858907977@qq.com

Main Research Areas and Directions:

■Poverty Governance and Rural Revitalization: Focused on poverty alleviation strategies and their outcomes, as well as rural industrial revitalization.

■Cultural Industry Governance and Brand Management: Concentrates on the development and governance of local cultural industries, algorithm advertising governance, and brand operation and management.

■Innovation and Entrepreneurship Education: Dedicated to curriculum development and practical training for fostering innovative talent.

Major Academic Achievements:

■Principal Investigator for a National Social Science Fund project and over 10 provincial/ministerial-level research grants.

■Author of more than 30 papers in core academic journals, with several articles reprinted in full by the National People's Congress Copying Materials.

■Recipient of provincial-level Teaching Achievement Awards.

■Advisor for student teams winning 28 national awards in top-tier competitions (e.g., “Challenge Cup,” “Internet+”), including 7 national first prizes.

■Government and Enterprise Consulting & Training Expert. Provides consultancy and training to local governments in areas such as supportive policy design and impact evaluation, rural brand operation and communication; offers training services to enterprises in brand strategy, integrated marketing communications, crisis communication, and new media strategies.