Yi Lan

Name： Yi Lan

Professional title: Associate Professor

E-mail： yilan@ncu.edu.cn

Main Research Areas and Directions

• Digital literacy and data governance

• Digital economy of urban agglomerations

Major Academic Achievements

•Funded Research Projects(Principal Investigator)

Presided Projects

(1) National Vertical Project (On-going): National Natural Science Foundation of China (Regional Science Fund) "Mechanism of Synergistic Promotion of Rural Revitalization by the Emergence of Digital Literacy and Diffusion of Digital Technology among Returning Migrant Workers under the Stratification of Complex Social Networks" (Approval No.: 72364024), Project Leader, 2023-2027, CNY 270,000, On-going.

(2) Provincial-Ministerial Vertical Project (Concluded): Jiangxi Provincial Key Research Base for Philosophy and Social Sciences "Talent Foundation: Digital Literacy Framework, Measurement and Intelligent Governance" (Approval No.: 25ZXSKJD53), Project Leader, 2025, CNY 10,000, Concluded in January 2026.

(3) Provincial-Ministerial Vertical Project (Concluded): Jiangxi Provincial Key Research Base for Philosophy and Social Sciences "Mechanism and Path of Rural Revitalization in Old Revolutionary Base Areas Empowered by the Emergence of Digital Literacy and Diffusion of Digital Technology among Returning Migrant Workers" (Approval No.: 23ZXSKJD29), Project Leader, 2023, CNY 10,000, Concluded in December 2024.

(4) Provincial-Ministerial Vertical Project (On-going): General Project of Humanities and Social Sciences Research in Jiangxi Provincial Universities "Mechanism and Path of Rural Comprehensive Revitalization in Old Revolutionary Base Areas Empowered by the Emergence of Digital Literacy among Returning Migrant Workers under the Knowledge Flow of Urban-Rural Social Networks" (Approval No.: GL24101), Project Leader, 2024, CNY 20,000, On-going.

(5) Provincial-Ministerial Vertical Project (Concluded): Jiangxi Provincial Department of Industry and Information Technology "Collection and Research of Domestic and Foreign Data on Key Industries and Clusters in Jiangxi Province" (Approval No.: GXYJ-2024-11-003), Project Leader, 2024, CNY 81,800, Concluded in December 2024.

(6) University-level Project (Concluded): "Joint Training Practice Base for Professional Degree Postgraduates in Applied Statistics" (Approved by Huazhong Agricultural University, Official Document No.: XYJW [2021] 22), Project Leader, 2021-2023, CNY 50,000, Concluded.

Participated Projects (Core Member)

(7) National Project (On-going): National Natural Science Foundation of China "Mechanism of Resilience Emergence in Smart Society Promoted by Multi-agent Consensus and Collaborative Innovation under the Computational Communication of Mainstream Values in Emergencies" (Approval No.: 72464021), 2025-2028, CNY 270,000, On-going.

(8) National Project (Concluded): General Program of the National Natural Science Foundation of China "Research on Industrial Damage, Salvageability Measurement and Realization Path of Sudden Animal Epidemic Control" (Approval No.: 71773033), 2018-2021, CNY 480,000, Concluded.

(9) National Project (Concluded): Youth Program of the National Natural Science Foundation of China "Research on the Impact Mechanism of Agricultural Insurance on the Fertilizer and Pesticide Application Behavior of Risk-Averse Farmers" (Approval No.: 71703048), 2018-2020, CNY 180,000, Concluded.

(10) National Project (Concluded): Youth Program of the National Natural Science Foundation of China "Impact Mechanism and Effect Analysis of Grain Price Support Policy Reform on Factor Allocation of Grain Farmers: A Case Study of the Minimum Purchase Price Policy for Rice" (Approval No.: 71803057), 2019-2021, CNY 210,000, Concluded.

(11) Provincial-Ministerial Project (On-going): Jiangxi Provincial Key Research Base for Philosophy and Social Sciences "Path of Promoting Rural Revitalization Performance through Farmers' Digital Literacy and E-commerce Adoption: An Empirical Study Based on Threshold Heterogeneity and Spatial Difference Sequence Spillover" (Approval No.: 22SKJD05), 2022-2024, CNY 20,000, On-going.

(12) Provincial-Ministerial Project (On-going): Jiangxi Provincial Key Research Base for Philosophy and Social Sciences "Research on the Improvement Path of Digital Literacy of Grass-roots Cadres in Rural Revitalization under the Background of 'AI +'" (Approval No.: 23ZXSKJD30), 2023-2025, CNY 10,000, On-going.

(13) Provincial-Ministerial Project (Concluded): Key Project of National Statistical Science Research "Statistical Measurement of Rural Digital Divide and Its Impact on Farmers' Welfare" (Approval No.: 2019LZ31), 2019-2020, Concluded.

(14) Provincial-Ministerial Project (Concluded): 2020 "Youth Development Research" Project of the Central Committee of the Communist Youth League "Analysis of the Social Integration Status of Migrant Youth from the Perspective of Capability Approach" (Approval No.: KT2020401173), 2020-2021, Concluded.

(15) Provincial-Ministerial Project (Concluded): Major Project on "Three Rural Issues" in Hubei Province "40 Years of Reform and Opening Up: Agricultural Finance and Rural Finance in Hubei" (Approval No.: WHZCZB201631611), 2018-2020, Concluded.

(16) Provincial-Ministerial Project (Concluded): 2020 High-end Scientific and Technological Innovation Think Tank Youth Project of the Propaganda and Research Department of the China Association for Science and Technology "Research on Digital Anti-Poverty Strategies" (Approval No.: 20200608CG080723), 2020-2021, Concluded.

(17) Provincial-Ministerial Project (Concluded): Major Research Project of Hubei Rural Revitalization Research Institute "Research on the Long-term Mechanism of Science and Technology Empowering Industrial Poverty Alleviation" (Approval No.: HBXCZXLX202005), 2019-2020, CNY 50,000, Concluded.

(18) Provincial-Ministerial Project (Concluded): Major Research Project of Hubei Rural Revitalization Research Institute "Research on Countermeasures for the Protection and Improvement of Cultivated Land Quality in Hubei Province" (Approval No.: HBXCZX2021002), CNY 200,000, Concluded.

(19) University-level Project (Concluded): 2020 Open Project of Wuhan Research Institute, Jianghan University "Research on the Development Status and Optimization Strategy of the Public Health Service System for the Floating Population in Wuhan" (Approval No.: IWHS20202005), 2020-2021, Concluded.

•Journal Articles

(1) CSSCI: Corresponding Author, "Evolution of Digital Literacy Policy Framework and Its Causal Inference: New Evidence from Complex Networks and Machine Learning", Library and Information Service (Class A CSSCI Journal), May 2024.

(2) CSSCI: Corresponding Author, "Content Characteristics of Algorithmic Risk Information on Social Platforms and Their Bayesian Correlation", Information Studies: Theory & Application (Class B CSSCI Journal), February 2023.

(3) CSSCI: Corresponding Author, "Information Feature Extraction and Correlation Calculation in Deepfake Videos", Journal of Information (Class B CSSCI Journal), May 2024.

(4) SCI Zone 2: Corresponding Author, "Determinants of multimodal fake review generation in China E-commerce platforms", Scientific Reports (CAS SCI Zone 2, JCR Q1, Class C Journal), April 2024.

(5) SSCI & SCI Zone 3: First Author, "Disease Outbreak, Health Scare, and Distance Decay: Evidence from HPAI Shocks in Chinese Meat Sector", International Journal of Environmental Research and Public Health (CAS SSCI & SCI Zone 3, JCR Q1), November 2020.

(6) SSCI Zone 3: Corresponding Author, "Impact of immersion experience on encountering information adoption: experimental evidence from AI virtual live streaming under the algorithmic recommendation", Library Hi Tech (CAS SSCI Zone 3, FMS High-Quality Management Science Journal), June 2024.

(7) CSSCI: Corresponding Author, "Research on the Structural System and Synergistic Relationship of China's Public Data Authorized Operation Policy", Journal of Modern Information (Class B CSSCI Journal), September 2025.

(8) CSSCI: Third Author, "Heterogeneous Research on the Impact of Sudden Epidemics and Online Public Opinion on Pork Price Fluctuations: Evidence from the Double Epidemic Shocks", Journal of Agrotechnical Economics (Class C CSSCI Journal), May 2024.

(9) EI Conference: Corresponding Author, "Optimal Platform Intrusion and Supplier Selection Strategy Oriented by Fresh Agriculture Product Supply Chains of Different Power-Structure", EI Conference, May 2023.

(10) SSCI & SCI: First Author, Yi, L., Tao, J.P., Zhu, Z.K., Tan, C.F., & Qi, L. (2019). "Food Safety Incident, Public Health Concern, and Risk Spillover Heterogeneity: Avian Influenza Shocks as Natural Experiments in China’s Consumer Markets", International Journal of Environmental Research and Public Health, 16(21), 4182. https://doi.org/10.3390/ijerph16214182 (SSCI, SCI, JCR Q1, IF=4.614, Citations=8). The Chinese version won the Excellent Paper Award at the 3rd Forum on the Frontiers of Agricultural Economic Theory (April 2019, ranked 3rd in anonymous expert review) and was directly accepted for external review by Economic Research Journal.

(11) SSCI & SCI: First Author, Yi, L., Tao, J.P., Tan, C.F., & Zhu, Z.K. (2019). "Avian Influenza, Public Opinion, and Risk Spillover: Measurement, Theory, and Evidence from China’s Broiler Market", Sustainability, 11(8), 2358. https://doi.org/10.3390/su11082358 (SSCI, SCI, JCR Q2, IF=3.9, Citations=6).

(12) CSSCI: First Author, Yi, L., Tao, J.P., & Tan, C.F. (2017). "Supply Chain Relationship Quality, Quality Management Practices and Quality Performance: Based on 448 Survey Data of Enterprises in Hubei Province", Economic Management (CSSCI Core Library, FMS High-Quality Management Science Journal, Authoritative Journal), 39(10), 110-127. DOI:10.19616/j.cnki.bmj.2017.10.008 (IF=10.125, Citations=48, Downloads=1992). Reprinted in full by the Renmin University of China Copy and Data Center.

(13) First Author, Yi, L., Wang, W.W., & Xing, M.H. (2021). "Emergencies, Online Attention and Risk Spillover: Evidence from the Livestock and Poultry Market", Hubei Agricultural Sciences, 60(S2), 397-405. DOI:10.14088/j.cnki.issn0439-8114.2021.s2.103 (Downloads=147).

(14) SCI: Co-author, Tan, C.F., Tao, J.P., Yi, L., He, J., & Huang, Q. (2022). "Dynamic Relationship between Agricultural Technology Progress, Agricultural Insurance and Farmers’ Income", Agriculture, 12(9), 1331. https://doi.org/10.3390/agriculture12091331 (SCI, JCR Q1, IF=3.6, Citations=12).

(15) First Author, Yi, L., et al. (2004). "Preliminary Investigation on Plant Communities and Resource Utilization in the Dabie Mountain Area", Hubei Forestry Science and Technology, (02), 32-36 (Citations=1, Downloads=181).

•Books

(1) First Author, Online Text Feature Recognition and Crisis Response Considering Media and Emotional Characteristics, National-Level Press, May 2023.

(2) First Author, Talent Foundation: Digital Literacy Framework, Measurement and Intelligent Governance, National-Level Press, January 2025.

(3) Second Author, Data Foundation: Computational Communication, Human-Computer Interaction and Information Behavior Governance, National-Level Press, December 2024.

• Jiangxi Provincial Social Science Outstanding Achievement Award

First Prize: Won the First Prize of the 21st Jiangxi Provincial Social Science Outstanding Achievement Award (September 2025, the second corresponding author) for the monograph Data Foundation: Computational Communication, Human-Computer Interaction and Information Behavior Governance (Jiangxi People's Publishing House, December 2024).

•Local Standard

Liu, C.N., Yi, L., Peng, S.Y., et al. (2023). DB36-2023-5-18, Guidelines for the Construction of New Public Reading Spaces [S]. Jiangxi Provincial Local Standard. (The second drafter)

Service to Professional Community

Secretary and core researcher of the Research Center for Digital Literacy and Skill Enhancement (a key research base for philosophy and social sciences in Jiangxi Province)