Hu Chuan

Name： Hu Chuan

Professional title: Associate Professor

E-mail： chuan_hu@ncu.edu.cn

Main Research Areas and Directions

• Social media

• Online identity

• User behavior

• Social psychology

Major Academic Achievements

•Journal Articles

Hu, C., & Huang, J*. (2024). An Exploration of Motivations for Online Identity Reconstruction from the Perspective of Social Learning Theory. International Journal of Human–Computer Interaction, 40(16), 4239–4251.

Hu, C., Cao, R., Huang, J*., & Wei, Y. (2022). The Effect of Self-discrepancy on Online Behavior: A Literature Review. Frontiers in Psychology, 13, 883736 (SSCI, Q1).

Huang, J., Kumar, S., & Hu, C.* (2021). A Literature Review of Online Identity Reconstruction. Frontiers in Psychology, 12, 696552 (SSCI, Q1).

Hu, C., Kumar, S.*, Huang, J., & Ratnavelu, K. (2021). The expression of the true self in the online world: A literature review. Behaviour & Information Technology, 40(3), 271-281 (SSCI & SCIE, Q2).

Huang, J., Kumar, S.*, & Hu, C. (2020). Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia. SAGE Open, 10(2), 1-17 (SSCI Q2).

Hu, C., Kumar, S.*, Huang, J., & Ratnavelu, K. (2020). The predictors of users’ satisfaction in an anonymous environment: The role of the negative true self. Behaviour & Information Technology, 39(2), 213–225 (SSCI & SCIE, Q2).

Huang, J., Zhao, L.*, & Hu, C. (2019). The mechanism through which members with reconstructed identities become satisfied with a social network community: A contingency model. Information & Management, 56(7), 103144 (SSCI & SCIE, Q1).

Huang, J., Kumar, S.*, & Hu, C. (2018). Gender Differences in Motivations for Identity Reconstruction on Social Network Sites. International Journal of Human–Computer Interaction, 34(7), 591–602 (SSCI & SCIE, Q1).

Hu, C., Kumar, S.*, Huang, J., & Ratnavelu, K. (2017). Disinhibition of negative true self for identity reconstructions in cyberspace: Advancing self-discrepancy theory for virtual setting. PLOS ONE, 12(4), e0175623.

Hu, C., Zhao, L.*, & Huang, J. (2015). Achieving self-congruency? Examining why individuals reconstruct their virtual identity in communities of interest established within social network platforms. Computers in Human Behavior, 50, 465–475 (SSCI, Q1).