Zhu Yiping

Name: Zhu Yiping

Professional title: Professor, Department Head

Email: zhuyipingnet@163.com

Main Research Areas: Information Analysis, Information Behavior, Information Policy, Health Informatics, Energy Informatics

Major Academic Achievements:

I. Research Projects

1. National Natural Science Foundation of China (Regional Science Project): Research on Precise Recommendation and Privacy Risk Control of Electricity Demand-Side Information (No. 72164026), 2022/01–2025/12, RMB 280,000 (Ongoing).

2. National Natural Science Foundation of China (Regional Science Project): Research on Measurement System and Improvement Methods for Electricity Demand-Side Information Quality (No. 71964022), 2020/01–2023/12, RMB 285,000 (Completed).

3. Jiangxi Provincial Social Science "14th Five-Year Plan" Project: Research on Mechanisms and Pathways of Jiangxi’s Scientific and Technological Evaluation System Under the "Overcoming Five Only" Background (No. 21TQ09), 2021/01–2023/12, RMB 10,000 (Completed with Excellence).

4. Jiangxi Provincial Education Science "13th Five-Year Plan" Project: Research on Educational Public Opinion Analysis and Handling Capabilities in the Internet Era: A Case Study of Jiangxi Universities (No. 18YB012), 2018/06–2021/06, RMB 16,000 (Completed).

5. Jiangxi Provincial Humanities and Social Sciences Research Project: Research on Measurement, Improvement, and Strategies for Electricity Demand-Side Information Quality in Jiangxi (No. TQ18108), 2018/09–2021/12, RMB 15,000 (Completed).

II. Academic Publications

Published over 20 peer-reviewed journal articles as first or corresponding author in recent years. Selected publications:

1. Zhu, Y.P., Zhu, Y., & Fan, L.Z. (2022). Research on hotspots and evolution paths in the field of health information behavior: A comparison study of bibliometrics based on CNKI and WoS data. Library Hi Tech (ahead-of-print). DOI: 10.1108/LHT-08-2022-0399.

2. Zhu, Y.*, Jiang, H., & Zhou, Z. (2022). Information adoption behavior in online healthcare communities from the perspective of personality traits. Frontiers in Psychology, 13:973522. DOI: 10.3389/fpsyg.2022.973522.

3. Zhu, Y.P., Jin, Y., & Fan, L.Z. (2023). Policy theme evolution and textual quantification of China’s public digital cultural services. Library Construction (Online First).

4. Zhu, Y.P., Jiang, H., & Li, T.C. (2023). Factors influencing public willingness to use urban public reading spaces. Library Work and Research, 04:5–15.

5. Zhu, Y.P., et al. (2023). Research on Quality Evaluation of Online Teaching Platform Based on RS-BP Neural Network. Journal of Intelligent & Fuzzy Systems, 45(6):11769–11789.

5. Zhu, Y.P., Du, H.J., Zhang, J., & Zhou, Z. (2021). Information quality evaluation model for government WeChat official accounts using RS-BP neural networks. Information Science, 39(02):54–61+69.

7. Zhu, Y.P., Du, H.J., & Gao, Y.J. (2020). Practices and insights from Dominican University’s MLIS program. Library Science Research, 20:13–21.

III. Monographs and Textbooks

Authored Monographs:

1. Zhu, Y.P. (2016). Research on Decision-Making Models and Support Systems for Energy Efficiency Projects on the Electricity Demand Side. Economic Science Press, Beijing (210,000 words).

2. Zhu, Y.P., Liu, C.N., & Liu, X.D. (2021). Research on Measurement System and Improvement Methods for Electricity Demand-Side Information Quality. China Financial and Economic Publishing House (200,000 words).

Co-Edited Textbook:

1. Liu, C.N., Hu, Y., & Zhu, Y.P. (2017). ERP Development and Application Experimental Tutorial. Economic Science Press.

IV. Awards

1. Zhu, Y.P., Liu, C.N., & Liu, X.D. (2021). Research on Measurement System and Improvement Methods for Electricity Demand-Side Information Quality. Third Prize, 20th Jiangxi Provincial Social Science Excellence Award.

Courses Taught:

Graduate Courses: Information Analysis, Intelligence Analysis and Research, Frontiers in National Security Studies.

Undergraduate Courses: Enterprise Resource Planning, Comprehensive Evaluation Theory and Methods.

Education:

Ph.D., M.Sc., B.Sc., North China Electric Power University.

Visiting Scholar, Dominican University (USA).。