Xu Bing

Name： Xu Bing

Professional title: Full Professor

E-mail： xubing99@ncu.edu.cn

Main Research Areas and Directions

• Supply Chain Management

• Logistics Management

• Platform Economics

• Data transaction

Major Academic Achievements

•Funded Research Projects(Principal Investigator)

National Natural Science Foundation of China, Research on data value realization and revenue distribution of platform-centered supply chain under government supervision (Grand No.:72562025) ,2026-2029.

Jiangxi Provincial Social Science Fund，Research on the resilience of agricultural product supply chains under different cooperation models (Grant No.: 23GL06),2023 - 2026.

National Natural Science Foundation of China, Study on fulfillment of corporate social responsibility, competition and cooperation of two bilateral platforms, and government regulatory mechanisms(Grand No.: 72161028) , 2022-2025.

•Journal Articles

Xu, B., Xie F.*, & Zhang Y. (2025). Research on CSR decision-making and dual collaborative contracts under different power structures in fresh product supply chains. Journal of Systems Science and Mathematical Sciences, online.

Xu, B., Zhang Y. *, & Xie F. (2025). Research on service innovation Model and Two Stage Pricing Strategy of E-commerce platform considering consumer types. Industrial Engineering and Management,30(2), 23–32.

Xu, B., Zhang Y. *, & Xie F. (2025). Research on innovation competition and diffusion in platform supply chain: A perspective based on consumer preference for product innovation. Journal of Nanchang University (Humanities and Social Sciences),56(2), 89–101.

Xu, B., Xu Y H., & Liu H Q. (2025). Vehicle outbound intelligents cheduling modeling of logistics service supply chain. Computer Integrated Manufacturing Systems,31(4), 1432–1445.

Xu, B., & Yang S F. (2025). Research on pricing and carbon emission reduction of platform supply chain under government subsidy and corporate social responsibility. Journal of Shandong University (Natural Science),60(6), 1–17.

Xu, B., & Yang S F. (2025). Research on pricing and carbon emission reduction of platform supply chain under government subsidy and corporate social responsibility. Journal of Shandong University (Natural Science),60(6), 1–17.

Yu, H., & Xu B *(2025) Multi-modal texture fusion network for detecting AI-generated images. Frontiers in Artificial Intelligence Front. 8:1663292. doi: 10.3389/frai.2025.1663292.

Xu, B., & Wang Y M. (2024). Live-streaming mode selection and live-streaming dual-channel decision-making model of brand e-commerce companies. Journal of Nanchang University (Natural Science),48(4), 396–408.

Wu, H X., & Xu, B*. (2024). Multi-period international supply chain network equilibrium under technology diffusion and trade protectionism. Chinese Journal of Management Science, 32(2), 324–334.

Li, Q., & Xu, B*. (2024). Research on the corporate social responsibility and price decisions of two competition platforms with continuous distribution of user preferences. Management Ｒeview, 36(3), 197–209.

•Books

Xu, B., & Zhang, Z X. (2021). A study of reconstruction rural economyic system in China: From the perspective of coordinated development between urban and rural areas. Economy & Management Press, Beijing.

Service to Professional Community

Chair, Jiangxi Provincial Systems Engineering Society，2025-2028.

Executive member of the council, Management Science and Engineering Society，2023-2027.

council member, Chinese Systems Engineering Society，2022-2027.